Your company's stationery ( visiting card, letterhead, envelope etc.) go to places where you cannot always reach. They carry forward your company's identity. In this fiercely competitive world, it is vital to have a unique identity to grab the market share from your competitors and maintain your image with your clients. Our experienced design experts understand this very well and create corporate identity to suit requirements of all kinds.

In marketing, a corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks

Corporate identity comes into being when there is a common ownership of an organisational philosophy that is manifest in a distinct corporate culture — the corporate personality. At its most profound, the public feel that they have ownership of the philosophy.

In general, this amounts to a logo (logotype and/or logogram) and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand.

Our company, such as Swaraj Meida Corporation ( SMC ), have their own identity that runs through all of their products and merchandise. The trademark "S" logo and the white and green appears consistently throughout the SMC's product and advertisements. Many companies pay large amounts of money for an identity that is extremely distinguishable, so it can appeal more to its targeted audience.

Corporate identity is often viewed as being composed of three parts:
    Corporate design (logos, uniforms, etc.)
    Corporate communication (commercials, public relations, information, etc.)
    Corporate behavior (internal values, norms, etc.)