While design is the art and process of combining individual elements of design (lines, shape, texture, color) into a pleasing arrangment, Web Design is the art and process of creating a single Web page or entire Web sites and may involve both the aesthetics and the mechanics of a Web site's operation although primarily it focuses on the look and feel of the Web site - the design elements.

Some of the aspects that may be included in Web design or Web production are graphics and animation creation, color selection, font selection, navigation design, content creation, HTML/XML authoring, JavaScript programming, and ecommerce development. Web design is a form of electronic publishing.